Sergii Mykhailenko shared his view on the major trends in sports betting today in an interview with SiGMA News.
- Risk management is no longer just about protection — it’s becoming a key factor in staying competitive. Technology and data now directly affect how profitable a platform is.
- Sharp bettors are getting better and more precise. In many ways, they’re using the same logic and tools as operators — just from the other side of the market
- Prediction markets are also gaining attention. But instead of replacing bookmakers, they’re becoming an extra way for experienced players to make profit.
There’s also a lot more in the interview about trends that will impact sportsbooks, bettors, and the industry in the years ahead.