Latest News

The math of sports betting is simple: recreational players lose over time, but sharps and arbers don’t. They catch your mispriced odds before you can fix them. If your risk team can’t see the wider market in real time, you only spot the problem after the bets settle. By then, the margin is gone.

To handle this, Turbo Stars built OddsMarket’s BetsProtector API directly into their Turbo Sports platform. The system checks every incoming bet against the live market and flags stale prices or arbs instantly—before the bet is accepted.

Here is what this integration changes for daily operations:

• Instant detection: The API spots sharp patterns in seconds. Operators can limit high-risk accounts immediately without touching casual players.
• Line protection: The system flags drifted prices in real time. You close the gap before the value walks out the door.
• Less manual work: Risk teams stop wasting hours screening bet queues. Automation handles the routine, lowering the cost of every decision.

Since the BetsProtector API is integrated into the platform, sportsbooks using Turbo Sports don’t have to build their own risk management system from scratch.

“What BetsProtector brings to the Turbo Sports stack is real-time market intelligence that runs underneath every operator we power — automatically. Lines close before value exits, and risk decisions happen in the acceptance flow rather than after settlement.” — Alex Kozachenko, CEO, Turbo Stars

“The BetsProtector API is built for sportsbook platforms that know how to fold it organically into their risk-management systems. It enriches customer data with live signals from the wider market — delivering responses in just 0.1ms and handling thousands of bets per second.” — Sergii Mykhailenko, CPO, OddsMarket

Building infrastructure like this from scratch takes years. Turbo Sports already has it built in, and we’re proud to see our technology helping sportsbooks manage risk in real time.

Read the full case study on Turbo Stars to see the technical breakdown.

OddsMarket has been shortlisted in two categories at SBC Awards Europe 2026:

• Sports Data Product
• Rising Star in Sports Betting (Supplier)

The shortlist highlights companies driving innovation and delivering impact across the European betting and gaming industry. SBC Awards Europe brings together leading operators, affiliates, suppliers, payment providers, and game developers to celebrate achievements across the sector.

The awards ceremony will take place on April 30 at Xara Lodge in Malta.

We’re proud to be among the finalists and look forward to connecting with industry peers at the event.

Sergii Mykhailenko shared his view on the major trends in sports betting today in an interview with SiGMA News.

• Risk management is no longer just about protection — it’s becoming a key factor in staying competitive. Technology and data now directly affect how profitable a platform is.
• Sharp bettors are getting better and more precise. In many ways, they’re using the same logic and tools as operators — just from the other side of the market
• Prediction markets are also gaining attention. But instead of replacing bookmakers, they’re becoming an extra way for experienced players to make profit.

There’s also a lot more in the interview about trends that will impact sportsbooks, bettors, and the industry in the years ahead.

Read the full interview here.

The Big Apple is getting ready to welcome the people driving the iGaming industry forward from around the world — and it’s the perfect place for it.

Over two days, 1,300+ decision-makers will be meeting, sharing ideas, and talking business. OddsMarket will be there too, represented by Sergii Mykhailenko, our Chief Product Officer.

If you’d like to connect with Sergii during the summit, drop him a message — he’d be happy to meet!

See you soon!

We’re pleased to be partnering with First Minute Gaming and truly appreciate the confidence they’ve placed in our team.

OddsMarket is looking forward to supporting FMG with our data and are glad to have them join our partner network.

Moving forward together!

They say sunny weather sparks great conversations — and we’re ready for exactly that.

Our Product Manager, Allar Luks, will be on site to meet industry leaders and show how OddsMarket equips sportsbooks with smarter trading and risk management tools.

Trusted by top-tier operators and providers, our solutions deliver faster insights, stronger control over risk, and improved margins.

Want to see it in action? Connect with Allar on LinkedIn to schedule a meeting and discover how OddsMarket helps operators make quicker decisions, manage risk confidently, and grow strategically.

We can’t wait to catch up with you in Dubai!

BestOdds UK, a new bookmaker focused on innovative and rewarding betting experiences, has joined the OddsMarket partner network. The bookmaker offers competitive odds across a wide range of sports and betting markets.

By using the OddsMarket Monitoring Tool, BestOdds UK’s trading and risk teams can analyze competitor pricing, optimize market coverage, and adjust odds in real time.

Michael Phillips, Head of Sportsbook at BestOdds UK, commented:

“This collaboration strengthens our odds coverage and market depth, helping us deliver more accurate, competitive, and transparent pricing to our users.“

Allar Luks, Product Manager at OddsMarket, added:

“We’re proud to support BestOdds UK in staying ahead of the market and providing the data they need to succeed.“

For the latest news and updates, follow us on LinkedIn.

ICE Barcelona 2026 — the world’s largest international B2B platform for the gaming and entertainment industry — is just around the corner, and we’re getting ready to meet you! Visit us at Stand 5F41, Hall 5.

Our flagship product, the Odds Monitoring Tool, will be front and center at the event. This solution delivers real-time arbitrage and value bet alerts from 100+ bookmakers, giving traders everything they need to track market movements, analyze competitor pricing, and protect margins — all from a single streamlined dashboard.

Want to connect in advance? ICE is huge and packed with meetings — early planning makes your visit more effective. To schedule a meeting, message Sergii Mykhailenko or Allar Luks on LinkedIn.

See you in Barcelona! ¡Hasta pronto!

OddsMarket to Attend SiGMA Central Europe 2025!

OddsMarket is excited to announce its participation in SiGMA Central Europe, the leading international iGaming conference, taking place November 3–6 in Rome, Italy, at the Fiera Roma exhibition center.

Our Chief Product Manager, Sergii Mykhailenko, will represent OddsMarket on-site, connecting with industry professionals and sharing insights on sports data and odds monitoring technology.

If you are attending the event, feel free to schedule a meeting with Sergii on LinkedIn  to discuss how OddsMarket’s risk management and trading solutions can support your business.

Let’s meet at HIPTHER Warsaw Summit 2025!

OddsMarket will join the European Gaming Congress on 30–31 October at InterContinental Warsaw.

Our Product Manager, Allar Luks, will be there to connect, discuss industry trends, and share insights into our risk management and trading solutions. 

If you’ll be at the summit, feel free to reach out to Allar via LinkedIn to schedule a meeting.